@article{AlimanHTH2024Navigating,
  author = {Dorothea Nilusha Aliman and Thorsten Hennig-Thurau and André Henke},
  title = {Navigating the enterprise metaverse: How virtual reality affects business agility and
meeting outcomes},
  journal = {Business Horizons},
  year = {2024},
  volume = {67},
  doi = {10.1016/j.bushor.2024.05.007},
  url = {https://www.sciencedirect.com/science/article/pii/S0007681324000673},
  note = {Publication status: Published}
}

@article{BehrensKHT2024ThereIsBusiness,
  author = {Ronny Behrens and Ann-Kristin Kupfer and Thorsten Hennig-Thurau},
  title = {There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research},
  journal = {Journal of the Academy of Marketing Science},
  year = {2024},
  volume = {Online First},
  number = {Online First},
  doi = {10.1007/s11747-024-01057-2},
  url = {https://link.springer.com/article/10.1007/s11747-024-01057-2},
  note = {Publication status: Published}
}

@article{HennigThurauHJ2024AdoptionOf,
  author = {Thorsten Hennig-Thurau and Alina Herting and David Jütte},
  title = {Adoption of Virtual-Reality Headsets: The Role of Metaverse
Trials for Consumers’ Usage and Purchase Intentions},
  journal = {Journal of Interactive Marketing},
  year = {2024},
  volume = {59},
  doi = {10.1177/10949968241263353},
  url = {https://journals.sagepub.com/doi/10.1177/10949968241263353},
  note = {Publication status: Published}
}

@article{JuetteHTCS2024WhenTheAntidote,
  author = {David Jütte and Thorsten Hennig-Thurau and Gerrit Cziehso and Henrik Sattler},
  title = {When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted},
  journal = {PloS one (PLoS One)},
  year = {2024},
  volume = {19},
  doi = {10.1371/journal.pone.0296423},
  url = {https://journals.plos.org/plosone/},
  note = {Publication status: Published}
}

@article{KupferMHT2024Explaining,
  author = {Ann-Kristin Kupfer and André Marchand and Thorsten Hennig-Thurau},
  title = {Explaining physical retail store closures in digital times},
  journal = {Journal of Retailing},
  year = {2024},
  volume = {100},
  pages = {1--20},
  doi = {10.1016/j.jretai.2024.07.001},
  url = {https://www.sciencedirect.com/science/article/pii/S0022435924000381?via%3Dihub},
  note = {Publication status: Published}
}

@article{RodriguezCamachoLJHT2024DigitalCapital,
  author = {Javier A. Rodríguez-Camacho and Marc Linder and David Jütte and Thorsten Hennig-Thurau},
  title = {Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation},
  journal = {Computers in Human Behavior: Artificial Humans (CHBAH)},
  year = {2024},
  volume = {159},
  doi = {10.1016/j.chb.2024.108316},
  url = {https://www.sciencedirect.com/science/article/pii/S0747563224001845},
  note = {Publication status: Published}
}

@article{BomnueterHBKHT2023MoreImportant,
  author = {Udo Bomnüter and Nele Hansen and Michael Beuthner and Ulf König and Thorsten Hennig-Thurau},
  title = {More important than ever before? Assessing readers' willingness to pay for local news as a constituent for sustainable business models},
  journal = {Journal of Media Business Studies},
  year = {2023},
  volume = {20},
  number = {3},
  doi = {10.1080/16522354.2023.2235942},
  url = {https://www.tandfonline.com/doi/abs/10.1080/16522354.2023.2235942},
  note = {Publication status: Published}
}

@article{HennigThurauAHCLK2023SocialInteractions,
  author = {Thorsten Hennig-Thurau and Dorothea N. Aliman and Alina M. Herting and Gerrit P. Cziehso and Marc Linder and Raoul V. Kübler},
  title = {Social interactions in the metaverse: Framework, initial evidence, and research roadmap},
  journal = {Journal of the Academy of Marketing Science},
  year = {2023},
  volume = {51},
  number = {6},
  pages = {889--913},
  doi = {10.1007/s11747-022-00908-0},
  url = {https://link.springer.com/article/10.1007/s11747-022-00908-0},
  note = {Publication status: Published}
}

@article{SchauerteBSHT2023MakingNewEnemies,
  author = {Nico Schauerte and Maren Becker and Ricarda Schauerte and Thorsten Hennig-Thurau},
  title = {Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings},
  journal = {Journal of the Academy of Marketing Science},
  year = {2023},
  volume = {51},
  doi = {10.1007/s11747-023-00963-1},
  url = {https://link.springer.com/article/10.1007/s11747-023-00963-1},
  note = {Publication status: Published}
}

@article{VoelcknerSSSHTH2023ApplyingOption,
  author = {Franziska Völckner and Martin Spann and Henrik Sattler and Rouven Schwerdtfeger and Thorsten Hennig-Thurau and Martin Hirche},
  title = {Applying option thinking to value experiential marketing content},
  journal = {Journal of Media Economics},
  year = {2023},
  volume = {35},
  number = {1},
  pages = {1--27},
  doi = {10.1080/08997764.2023.2224302},
  url = {https://www.tandfonline.com/eprint/AU37WRTATQSP6MFF2RVA/full?target=10.1080/08997764.2023.2224302},
  note = {Publication status: Published}
}

@article{HennigThurauO2022AufInsMetaverse,
  author = {Thorsten Hennig-Thurau and Björn Ognibeni},
  title = {Auf ins Metaverse},
  journal = {Harvard Business manager (HBm)},
  year = {2022},
  volume = {Juli 2022},
  number = {Juli},
  pages = {50--61},
  url = {https://www.manager-magazin.de/harvard/strategie/metaverse-analyse-welche-chancen-bieten-die-virtuellen-3d-welten-unternehmen-a-4452f042-52e6-488f-9ba4-7e4bf4781998},
  note = {Publication status: Published}
}

@article{BartschatCHT2021SearchingFor,
  author = {M Bartschat and G Cziehso and T Hennig-Thurau},
  title = {Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media},
  journal = {Journal of Business Research},
  year = {2021},
  volume = {141},
  pages = {393--409},
  doi = {10.1016/j.jbusres.2021.11.035},
  url = {https://www.sciencedirect.com/science/article/pii/S0148296321008420},
  note = {Publication status: Published}
}

@article{HennigThurauRS2021TheEconomics,
  author = {Thorsten Hennig-Thurau and S. Abraham Ravid and Olav Sorenson},
  title = {The Economics of Filmed Entertainment in the Digital Era},
  journal = {Journal of Cultural Economics},
  year = {2021},
  volume = {45},
  pages = {157--170},
  url = {https://link.springer.com/article/10.1007/s10824-021-09407-6},
  note = {Publication status: Published}
}

@article{BehrensFFFGNHL2020Leveraging,
  author = {R Behrens and N Z Foutz and M Franklin and J Funk and F Gutierrez-Navratil and J Hofmann and U Leibfried},
  title = {Leveraging analytics to produce compelling and profitable film content},
  journal = {Journal of Cultural Economics},
  year = {2020},
  volume = {Online Special Issue},
  pages = {1--41},
  doi = {10.1007/s10824-019-09372-1},
  url = {https://link.springer.com/article/10.1007/s10824-019-09372-1},
  note = {Publication status: Published}
}

@article{MarchandHTF2020SocialMedia,
  author = {André Marchand and Thorsten Hennig-Thurau and Jan Flemming},
  title = {Social media resources and capabilities as strategic determinants of social media performance},
  journal = {International Journal of Research in Marketing},
  year = {2020},
  volume = {38},
  number = {3 (September)},
  pages = {549--571},
  doi = {10.1016/j.ijresmar.2020.09.011},
  url = {https://www.sciencedirect.com/science/article/pii/S0167811620300872},
  note = {Publication status: Published}
}

@article{HansenKHT2018BrandCrises,
  author = {N Hansen and A-K Kupfer and T Hennig-Thurau},
  title = {Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.},
  journal = {International Journal of Research in Marketing},
  year = {2018},
  volume = {35 (4), 557-574},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_kupfer_hennig-thurau_2018_brand_crises_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

@article{HoustonKHTS2018PreRelease,
  author = {Mark Houston and Ann-Kristin Kupfer and Thorsten Hennig-Thurau and Martin Spann},
  title = {Pre-Release Consumer Buzz},
  journal = {Journal of the Academy of Marketing Science},
  year = {2018},
  volume = {46 (2), 338-360},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/houston_et_al._joams_2018_pre-release_consumer_buzz.pdf},
  note = {Publication status: Published}
}

@article{KupferPVDHKHT2018TheRoleOfThe,
  author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
  title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
  journal = {Journal of Marketing (J Mark)},
  year = {2018},
  volume = {82 (3), 25-44},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
  note = {Publication status: Published}
}

@article{HofmannCVHT2017EmpiricalGeneralizations,
  author = {Julian Hofmann and Michel Clement and Franziska Völckner and Thorsten Hennig-Thurau},
  title = {Empirical Generalizations on the Impact of Stars on the Economic Success of Movies},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 442-461},
  url = {http://www.sciencedirect.com/science/article/pii/S016781161630115X},
  note = {Publication status: Published}
}

@article{LamSHTSS2017Leveraging,
  author = {Son K. Lam and Stefan Sleep and Thorsten Hennig-Thurau and Shrihari Sridhar and Alok R. Saboo},
  title = {Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (1), 12-28},
  doi = {10.1177/1094670516679271},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516679271},
  note = {Publication status: Published}
}

@article{MarchandHTW2017NotAllDigital,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 336-354},
  url = {http://www.sciencedirect.com/science/article/pii/S0167811615300318},
  note = {Publication status: Published}
}

@article{MarchandPHTP2017HowGiftsInfluence,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (2), 105-119},
  doi = {10.1177/1094670516682091},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516682091},
  note = {Publication status: Published}
}

@article{EliashbergHTWW2016OfVideoGames,
  author = {Jehoshua Eliashberg and Thorsten Hennig-Thurau and Charles B. Weinberg and Berend Wierenga},
  title = {Of video games, music, movies, and celebrities},
  journal = {International Journal of Research in Marketing},
  year = {2016},
  volume = {33 (2), 241–245},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/eliashberg_et_a.l_2016_ijrm_of_video_games_music_movies_and_celebrities.pdf},
  note = {Publication status: Published}
}

@article{BohnenkampKHTS2015WhenDoesIt,
  author = {B Bohnenkamp and A-K Knapp and T Hennig-Thurau and R Schauerte},
  title = {When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes},
  journal = {Journal of Cultural Economics},
  year = {2015},
  volume = {39 (1), 15–41},
  url = {https://www.marketingcenter.de/en/research/publications/99629},
  note = {Publication status: Published}
}

@article{BrachWHTG2015ADyadicModel,
  author = {Simon Brach and Gianfranco Walsh and Thorsten Hennig-Thurau and Markus Groth},
  title = {A Dyadic Model of Customer Orientation: Mediation and Moderation Effects},
  journal = {British Journal of Management},
  year = {2015},
  volume = {26 (2), 209-309},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/brach_et_al._2015_bjm_a_dyadic_model_of_customer_orientation_mediation_and_moderation_effects.pdf},
  note = {Publication status: Published}
}

@article{HeathCBHTK2015Innovation,
  author = {Timothy B. Heath and Subimal Chatterjee and Suman Basuroy and Thorsten Hennig-Thurau and Bruno Kocher},
  title = {Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses},
  journal = {Journal of Marketing (J Mark)},
  year = {2015},
  volume = {79 (6), 71-93},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/heath_et_al._2015_jm_innovation_sequences_over_iterated_offerings_a_relative_innovation_comfort_and_stimulation_framework_of_consumer_responses.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWF2015DoesTwitter,
  author = {Thorsten Hennig-Thurau and Caroline Wiertz and Fabian Feldhaus},
  title = {Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies},
  journal = {Journal of the Academy of Marketing Science},
  year = {2015},
  volume = {43 (3), 375-394},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2014_jams_does_twitter_matter_the_impact_of_microblogging_word_of_mouth_on_consumers_adoption_of_new_movies.pdf},
  note = {Publication status: Published}
}

@article{KnappHT2015Does3DMake,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products},
  journal = {Journal of Media Economics},
  year = {2015},
  volume = {28 (2), 100-118},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_hennig-thurau_2015_jme_does_3d_make_sense_for_hollywood_the_economic_implications_of_adding_a_third_dimension_to_hedonic_media_products.pdf},
  note = {Publication status: Published}
}

@article{MarchandHTB2015WhenJamesBond,
  author = {André Marchand and Thorsten Hennig-Thurau and Sabine Best},
  title = {When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?},
  journal = {European Journal of Marketing},
  year = {2015},
  volume = {49 (9/10), 1666-1685},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_et_al._2015_when_james_bond_shows_off_his_omega_does_product_placement_affect_its_media_host.pdf},
  note = {Publication status: Published}
}

@article{PaulHTG2015Tightening,
  author = {Michael Paul and Thorsten Hennig-Thurau and Markus Groth},
  title = {Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers},
  journal = {Journal of Business Research},
  year = {2015},
  volume = {68 (5), 1061-1073},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2015_jbr_tightening_or_loosening_the_iron_cage_the_impact_of_formal_and_informal_display_controls_on_service_customers.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEW2014MarketingIn,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Egbert Wege},
  title = {Marketing in der digitalen Welt},
  journal = {Harvard Business Manager (HBm)},
  year = {2014},
  volume = {September},
  note = {Publication status: Published}
}

@article{KnappHTM2014TheImportance,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau and Juliane Mathys},
  title = {The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model},
  journal = {Journal of the Academy of Marketing Science},
  year = {2014},
  volume = {42 (2), 205-221},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_et_al._2014_jams_the_importance_of_reciprocal_spillover_effects_for_the_valuation_of_bestseller_brands_introducing_and_testing_a_contingency_model.pdf},
  note = {Publication status: Published}
}

@article{NguyenGWHT2014TheImpactOf,
  author = {Helena Nguyen and Markus Groth and Gianfranco Walsh and Thorsten Hennig-Thurau},
  title = {The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation},
  journal = {Psychology, Marketing},
  year = {2014},
  volume = {31 (12), 1096-1109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/nguyen_et_al._2014_pm_the_impact_of_service_scripts_on_customer_citizenship_behavior_and_the_moderating_role_of_employee_customer_orientation.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013VomBuzzGetrieben,
  author = {Thorsten Hennig-Thurau},
  title = {Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden},
  journal = {epd Film},
  year = {2013},
  volume = {9/2013},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_epdfilm_vom_buzz_getrieben_das_blockbuster-kino_als_auslaufmodell_wie_vermeintlich_sichere_hits_das_kino_gefahrden.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013WasFilmerfolgsforschung,
  author = {Thorsten Hennig-Thurau},
  title = {Was Filmerfolgsforschung leisten kann},
  journal = {Blickpunkt:Film},
  year = {2013},
  volume = {6/13},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_kino_magazin_was_filmerfolgsforschung_leisten_kann_bestehende_strukturen_hinterfragen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013DieKriseDes,
  author = {Thorsten Hennig-Thurau},
  title = {Die Krise des Marketings},
  journal = {Harvard Business Manager (HBm)},
  year = {2013},
  volume = {Juni, 93-97},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_hbm_die_krise_des_marketings.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauFH2013WhatSAMovie,
  author = {Thorsten Hennig-Thurau and Stefan Fuchs and Mark B. Houston},
  title = {What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights},
  journal = {International Journal of Arts Management},
  year = {2013},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_ijam_whats_a_movie_worth_determining_the_monetary_value_of_motin_pictures_tv_rights.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHB2013MarketingThe,
  author = {Thorsten Hennig-Thurau and Charles F. Hofacker and Björn Bloching},
  title = {Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 237-241},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_jim_marketing_the_pinball_way_understanding_how_social_media_change_the_generation_of_value_for_consumers_and_companies.pdf},
  note = {Publication status: Published}
}

@article{LabrecqueVDEMNH2013ConsumerPower,
  author = {L.I. Labrecque and J. {vor dem Esche} and C. Mathwick and T.P. Novak and C.F. Hofacker},
  title = {Consumer power: Evolution in the digital age},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27},
  number = {4},
  pages = {257--269},
  doi = {10.1016/j.intmar.2013.09.002},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/labrecque_2013_jim_consumer_power_evolution_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

@article{MarchandHT2013ValueCreation,
  author = {André Marchand and Thorsten Hennig-Thurau},
  title = {Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (3), 141-157},
  doi = {10.1016/j.intmar.2013.05.001},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_hennig-thurau_2013_jim_value_creation_in_the_video_game_industry_industry_economics_consumer_benefits_and_research_opportunities.pdf},
  note = {Publication status: Published}
}

@article{YadavDVHTHS2013SocialCommerce,
  author = {Manjit S. Yadav and Kristine {de Valck} and Thorsten Hennig-Thurau and Donna L. Hoffman and Martin Spann},
  title = {Social Commerce: A Contingency Framework for Assessing Marketing Potential},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 311-323},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/yadav_et_al._2013_jim_social_commerce_a_contingency_framework_for_assessing_marketing_potential.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauFH2012WhatSAMovie,
  author = {T Hennig-Thurau and S Fuchs and M Houston},
  title = {What's a movie worth? --- determinating the monetary value of motion pictures' TV rights},
  journal = {International Journal of Arts Management},
  year = {2012},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_fuchs_houston_ijam_2013_tv_rights_valuation.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEB2012FlippernStatt,
  author = {T Hennig-Thurau and J vor_dem_Esche and B Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St.Gallen},
  year = {2012},
  volume = {29 (4)},
  pages = {4--15},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_mrsg_flippern_statt_bowling_marketing_im_zeitalter_von_social_media.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2012DieDigitale,
  author = {Thorsten Hennig-Thurau},
  title = {Die digitale Distribution muss kommen},
  journal = {Blickpunkt:Film},
  year = {2012},
  volume = {27+28},
  note = {Publication status: Published}
}

@article{HennigThurauMH2012TheRelationship,
  author = {Thorsten Hennig-Thurau and Andre Marchand and Barbara Hiller},
  title = {The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension},
  journal = {Journal of Cultural Economics},
  year = {2012},
  volume = {36 (3), 249-283},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jce_the_relationship_between_reviewer_judgments_and_motion_picture_success_re-analysis_and_extension.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauMM2012CanAutomated,
  author = {Thorsten Hennig-Thurau and André Marchand and Paul Marx},
  title = {Can Automated Group Recommender Systems Help Consumers Make Better Choices?},
  journal = {Journal of Marketing (J Mark)},
  year = {2012},
  volume = {76 (5), 89-109},
  doi = {10.1509/jm.10.0537},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jm_can_automated_group_recommender_systems_help_consumers_make_better_choices.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEB2012FlippernStatt,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Björn Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St. Gallen},
  year = {2012},
  volume = {29 (4), 8-14},
  note = {Publication status: Published}
}

@article{HenningHTF2012GivingTheExpectancyValue,
  author = {Victor Henning and Thorsten Hennig-Thurau and Stephanie Feiereisen},
  title = {Giving the Expectancy-Value Model a Heart},
  journal = {Psychology & Marketing},
  year = {2012},
  volume = {29 (10), 765-781},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/henning_et_al._2012_pm_giving_the_expectancy-value_model_a_heart.pdf},
  note = {Publication status: Published}
}

@article{PughGHT2011WillingAnd,
  author = {D Pugh and M Groth and T Hennig-Thurau},
  title = {Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being},
  journal = {Journal of Applied Psychology},
  year = {2011},
  volume = {96 (2), 377-390},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/pugh_et_al._2010_jap_willing_and_able_to_fake_emotions_a_closer_examination_of_the_link_between_emotional_dissonance_and_employee_well-being.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauMFGLRS2010TheImpactOf,
  author = {T Hennig-Thurau and EC Malthouse and C Friege and S Gensler and L Lobschat and A Rangaswamy and B Skiera},
  title = {The Impact of New Media on Customer Relationships},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {311--330},
  doi = {10.1177/1094670510375460},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2010_jsr_the_impact_of_new_media_on_customer_relationships.pdf},
  note = {Publication status: Published}
}

@article{OdekerkenSchroederHTK2010ExploringThe,
  author = {Gaby Odekerken-Schröder and Thorsten Hennig-Thurau and Anne Knaevelsrud},
  title = {Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"},
  journal = {Journal of Retailing},
  year = {2010},
  volume = {86 (4). 372-385},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/odekerken_et_al._2010_jr_exploring_the_post-termination_stage_of_consumer-brand_relationships_an_empirical_investigation_of_the_premium_car_market.pdf},
  note = {Publication status: Published}
}

@article{VoelcknerSHTR2010TheRoleOfParent,
  author = {F Völckner and H Sattler and T Hennig-Thurau and C M Ringle},
  title = {The Role of Parent Brand Quality for Service Brand Extension Success},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13 (4), 379-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/volckner_et_al._2010_jsr_the_role_of_parent_brand_quality_for_service_brand_extension_success.pdf},
  note = {Publication status: Published}
}

@article{WalshHTSB2010DoesRelationship,
  author = {G Walsh and T Hennig-Thurau and K Sassenberg and D Bornemann},
  title = {Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing},
  journal = {Journal of Retailing and Consumer Services},
  year = {2010},
  volume = {17 (2), 130-142},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2010_jrcs_does_relationship_quality_matter_in_e-services_a_comparison_of_online_and_offline_retailing.pdf},
  note = {Publication status: Published}
}

@article{GrothHTW2009CustomerReactions,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy},
  journal = {Academy of Management Journal},
  year = {2009},
  volume = {52 (5), 958-974},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2009_amj_customer_reactions_to_emotional_labor_the_roles_of_employee_acting_strategies_and_customer_detection_accuracy.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHH2009Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  journal = {Journal of Marketing (J Mark)},
  year = {2009},
  volume = {73 (6)},
  pages = {167--183},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauRW2009DoesCustomer,
  author = {T Hennig-Thurau and T Rudolph and T Wagner},
  title = {Does Customer Demotion Jeopardize Loyalty},
  journal = {Journal of Marketing (J Mark)},
  year = {2009},
  volume = {73 (5), 69-85},
  note = {Publication status: Published}
}

@article{PaulHTGGW2009TowardATheory,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner and C Wiertz},
  title = {Toward a Theory of Repeat Purchase Drivers for Consumer Services},
  journal = {Journal of the Academy of Marketing Science},
  year = {2009},
  volume = {37 (2)},
  pages = {215--237},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2009_jams_toward_a_theory_of_repeat_purchase_drivers_for_consumer_services.pdf},
  note = {Publication status: Published}
}

@article{SchraderHT2009VHBJOURQUAL2,
  author = {U Schrader and T Hennig-Thurau},
  title = {VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking},
  journal = {BuR --- Business Research},
  year = {2009},
  volume = {2 (2)},
  pages = {180--204},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/schrader_hennig-thurau_2009_bur_vhb_jourqual2_method_results_and_implications_of_the_german_academic_association_for_business_researchs_journal_ranking.pdf},
  note = {Publication status: Published}
}

@article{WagnerHTR2009DoesCustomer,
  author = {Tillmann Wagner and Thorsten Hennig-Thurau and Thomas Rudolph},
  title = {Does Customer Demotion Jeopardize Loyalty?},
  journal = {Journal of Marketing (J Mark)},
  year = {2009},
  volume = {73 (3)},
  pages = {69--85},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/wagner_et._al_2009_jm_does_customer_demotation_jeopardize_loyalty.pdf},
  note = {Publication status: Published}
}

@article{BucklerHT2008Identifying,
  author = {F Buckler and T Hennig-Thurau},
  title = {Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS},
  journal = {Marketing --- Journal of Research and Management},
  year = {2008},
  volume = {4 (2)},
  pages = {47--66},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/buckler_hennig-thurau_et_al._2008_mjrm_identifying_hidden_structures_in_marketings_structural_models_through_universal_structure_modeling.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHSEH2007TheLastPicture,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {The Last Picture Show? Timing and Order of Movie Distribution Channels},
  journal = {Journal of Marketing (J Mark)},
  year = {2007},
  volume = {71 (4)},
  pages = {63--83},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_the_last_picture_show_timing_and_order_of_movie_distribution_channels.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2007Determinants,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {65--92},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauP2007CanEconomic,
  author = {T Hennig-Thurau and M Paul},
  title = {Can Economic Bonus Programs Jeopardize Service Relationships?},
  journal = {Service Business},
  year = {2007},
  volume = {1 (2)},
  pages = {159--175},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_paul_2007_sb_can_economic_bonus_programs_jeopardize_service_relationships.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHS2007ConsumerFile,
  author = {Thorsten Hennig-Thurau and Victor Henning and Henrik Sattler},
  title = {Consumer File Sharing of Motion Pictures},
  journal = {Journal of Marketing (J Mark)},
  year = {2007},
  volume = {71 (4)},
  pages = {1--18},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_consumer_file_sharing_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2007Determinants,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Gianfranco Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {1--37},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

@article{WalshHTM2007ConsumerConfusion,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumer Confusion Proneness: Scale Development, Validation, and Application},
  journal = {Journal of Marketing Management},
  year = {2007},
  volume = {23 (7-8)},
  pages = {697--721},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2006_jmm_consumer_confusion_proneness_scale_development_validation_and_application.pdf},
  note = {Publication status: Published}
}

@article{GrothHTW2006ExaminingCustomerRelated,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services},
  journal = {Research on Emotions in Organizations},
  year = {2006},
  volume = {2},
  pages = {219--236},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2006_reo_a_conceptual_model_of_the_effects_of_emotional_labor_strategies_on_customer_outcomes.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGPG2006AreAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and D D Gremler},
  title = {Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships},
  journal = {Journal of Marketing (J Mark)},
  year = {2006},
  volume = {70 (3)},
  pages = {58--73},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jm_are_all_smiles_created_equal_how_emotional_contagion_and_emotional_labor_affect_service_relationships.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHS2006CanGoodMarketing,
  author = {T Hennig-Thurau and MB Houston and S Sridhar},
  title = {Can Good Marketing Carry a Bad Product?  Evidence from the Motion Picture Industry},
  journal = {Marketing Letters},
  year = {2006},
  volume = {17 (7)},
  pages = {205--219},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ssbm_can_good_marketing_carry_a_bad_product_evidence_from_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2006TheDiffering,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry},
  journal = {Journal of the Academy of Marketing Science},
  year = {2006},
  volume = {34 (4)},
  pages = {559--575},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jams_the_differing_roles_of_success_drivers_across_sequential_channels_an_application_to_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGGP2005ManagingService,
  author = {T Hennig-Thurau and K P Gwinner and D D Gremler and M Paul},
  title = {Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers},
  journal = {Advances in International Marketing},
  year = {2005},
  volume = {15},
  pages = {11--31},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2005_aim_managing_service_relationships_in_a_global_economy_exploring_the_impact_of_national_culture_on_the_relevance_of_customers_relational_benefits_fo},
  note = {Publication status: Published}
}

@article{HennigThurau2005WordOfMouse,
  author = {Thorsten Hennig-Thurau},
  title = {'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet},
  journal = {Yearbook of Marketing and Consumer Research},
  year = {2005},
  volume = {3 (3)},
  note = {Publication status: Published}
}

@article{HennigThurau2004CustomerOrientation,
  author = {T Hennig-Thurau},
  title = {Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention},
  journal = {International Journal of Service Industry Management},
  year = {2004},
  volume = {16 (5)},
  pages = {460--478},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijsim_customer_orientation_of_service_employees_its_impact_on_customer_satisfaction_commitment_and_retention.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004Spielfilme,
  author = {T Hennig-Thurau},
  title = {Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der  Investitionsentscheidung},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (3)},
  pages = {171--188},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/g12_hennig-thurau_2004_zfbf_spielfilme_als_anlageobjekte_die_hohe_des_filmbudgets_als_grundlage_der_investitionsentscheidung.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004WordOfMouse,
  author = {T Hennig-Thurau},
  title = {"Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?},
  journal = {GfK Marketing Intelligence Review},
  year = {2004},
  volume = {50},
  note = {Publication status: Published}
}

@article{HennigThurauDW2004ZumEinfluss,
  author = {T Hennig-Thurau and D Dallwitz-Wegner},
  title = {Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen},
  journal = {MedienWirtschaft --- Zeitschrift für Medienmanagement und Kommunikationsökonomie},
  year = {2004},
  volume = {1 (4), 157-170},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_dallwitz-wegner_2004_mw_zum_einfluss_von_filmstars_auf_den_erfolg_von_spielfilmen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauW2004Electronic,
  author = {T Hennig-Thurau and G Walsh},
  title = {Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet},
  journal = {International Journal of Electronic Commerce},
  year = {2004},
  volume = {8 (2), 51-74},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_walsh_international_journal_of_electronic_commerce_2004_electronic_word_of_mouth.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWB2004ExportingMedia,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany},
  journal = {Advances in Consumer Research},
  year = {2004},
  volume = {31},
  pages = {199--205},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_acr_exporting_media_products_understanding_the_success_and_failure_of_hollywood_movies_in_germany.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004Editorial,
  author = {Thorsten Hennig-Thurau},
  title = {Editorial: Relationship Marketing and the Internet},
  journal = {International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet},
  year = {2004},
  volume = {1 (4)},
  pages = {329--330},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijima_editorial_relationship_marketing_and_the_internet.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGWG2004Electronic,
  author = {Thorsten Hennig-Thurau and Kevin P. Gwinner and Gianfranco Walsh and Dwayne D. Gremler},
  title = {Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?},
  journal = {Journal of Interactive Marketing},
  year = {2004},
  volume = {18 (1)},
  pages = {38--52},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_jim_electronic_word-of-mouth_via_consumer-opninion_platforms_what_motivates_consumers_to_articulate_themselves_on_the_internet.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWS2004VHBJOURQUAL,
  author = {Thorsten Hennig-Thurau and Gianfranco Walsh and Ulf Schrader},
  title = {VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (9), 520-545},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_zfbf_vhb_jourqual_ein_ranking_von_betriebswirtschaftlich-relevanten_zeitschriften_auf_der_grundlage_von_expertenurteilen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauT2003CustomerOrientation,
  author = {T Hennig-Thurau and C Thurau},
  title = {Customer Orientation of Service Employees --- Toward a Conceptual Framework of a Key Relationship Marketing Construct},
  journal = {Journal of Relationship Marketing},
  year = {2003},
  volume = {2 (1-2)},
  pages = {23--41},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_2002_jrm_customer_orientation_of_service_employees_toward_a_conceptual_framework_of_a_key_relationship_marketing_construct.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGG2002Understanding,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality},
  journal = {Journal of Service Research},
  year = {2002},
  volume = {5 (2), 230-247},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2002_jsr_understanding_relationship_marketing_outcomes.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauDW2002OnlineBefragungen,
  author = {Thorsten Hennig-Thurau and Dominik Dallwitz-Wegner},
  title = {Online-Befragungen --- ein neues Instrument für die Marktforschung [Online Market Research --- Comparing Strength and Weaknesses]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31 (6)},
  note = {Publication status: Published}
}

@article{WalshHT2002WennKonsumenten,
  author = {G Walsh and T Hennig-Thurau},
  title = {Wenn Konsumenten verwirrt sind --- Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes},
  journal = {Marketing ZFP},
  year = {2002},
  volume = {24 (2), 95-109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2002_mzfp_wenn_konsumenten_verwirrt_sind_empirische_analyse_der_wirkungen_eines_vernachlassigten_konstruktes.pdf},
  note = {Publication status: Published}
}

@article{WalshHTMW2002Segmenting,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell and K-P Wiedmann},
  title = {Segmenting Markets Using Consumers’ Decision Making Style},
  journal = {Journal of Targeting, Measurement and Analysis in Marketing},
  year = {2002},
  volume = {10},
  pages = {117--131},
  note = {Publication status: Published}
}

@article{BornemannHHT2001Marktchancen,
  author = {D Bornemann and U Hansen and T Hennig-Thurau},
  title = {Marktchancen sozial-ökologischer Geldanlagen bei privaten Investoren --- eine verhaltenswissenschaftliche Analyse},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14, 198-216},
  note = {Publication status: Published}
}

@article{HennigThurau2001DieBedeutung,
  author = {T Hennig-Thurau},
  title = {Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen},
  journal = {Die Unternehmung},
  year = {2001},
  volume = {55 (2), 127-146},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_du_die_bedeutung_von_transaktionalen_und_relationalen_leistungsmerkmalen_fur_den_beziehungserfolg_theoretische_und_empirische_analyse_fur_verschiedene_dien},
  note = {Publication status: Published}
}

@article{HennigThurauH2001Kundenartikulationen,
  author = {T Hennig-Thurau and U Hansen},
  title = {Kundenartikulationen im Internet --- Virtuelle Meinungsplattformen als Herausforderung für das Marketing},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2001},
  volume = {60 (5), 560-580},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2001_dbw_kundenartikulationen_im_internet_virtuelle_meinungsplattformen_als_herausforderung_fur_das_marketing.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHB2001ZurAkzeptanz,
  author = {T Hennig-Thurau and U Hansen and D Bornemann},
  title = {Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14 (1/4), 198-216},
  note = {Publication status: Published}
}

@article{HennigThurauLH2001ModelingAnd,
  author = {T Hennig-Thurau and M Langer and U Hansen},
  title = {Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality},
  journal = {Journal of Service Research},
  year = {2001},
  volume = {4 (5), 331-344},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_jsr_modeling_and_managing_student_loyalty_an_approach_based_on_the_concept_of_relationship_quality.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWW2001AnInvestigation,
  author = {T Hennig-Thurau and G Walsh and O Wruck},
  title = {An Investigation into the Factors Determining the Success of Service Innovations --- The Case of Motion Pictures},
  journal = {Academy of Marketing Science Review (AMS Review)},
  year = {2001},
  volume = {1},
  number = {6},
  pages = {1--23},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2001Kundenseitiger,
  author = {Thorsten Hennig-Thurau},
  title = {Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {2001},
  volume = {47 (3)},
  note = {Publication status: Published}
}

@article{WalshHT2001DerKaufentscheidungsstil,
  author = {G Walsh and T Hennig-Thurau},
  title = {Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung},
  journal = {Marketing ZFP},
  year = {2001},
  volume = {23 (4), 223-235},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2001_mzfp_der_kaufentscheidungsstil_von_konsumenten_als_grundlage_der_marktsegmentierung.pdf},
  note = {Publication status: Published}
}

@article{WalshMHT2001GermanConsumer,
  author = {G Walsh and V-W Mitchell and T Hennig-Thurau},
  title = {German Consumer Decision-Making Styles},
  journal = {Journal of Consumer Affairs},
  year = {2001},
  volume = {35 (1), 73-95},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jca_german_consumer_decision-making_styles.pdf},
  note = {Publication status: Published}
}

@article{HansenHTL2000Qualitaetsmanagement,
  author = {U Hansen and T Hennig-Thurau and M F Langer},
  title = {Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2000},
  volume = {59 (1), 23-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._2000_dbw_qualitatsmanagement_von_hochschulen_faculty-q_als_erweiterung_von_teach-q.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills},
  journal = {Journal of Marketing Management},
  year = {2000},
  volume = {16 (1/3), 55-80},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_jmm_relationship_quality_and_customer_retention_through_strategic_communication_of_customer_skills.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauW2000WarumWirIns,
  author = {T Hennig-Thurau and O Wruck},
  title = {Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen},
  journal = {Marketing ZFP},
  year = {2000},
  volume = {22 (3), 241-258},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_wruck_2000_mzfp_warum_wir_ins_kino_gehen_erfolgsfaktoren_von_kinofilmen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau1999SteigertDie,
  author = {T Hennig-Thurau},
  title = {Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics},
  journal = {Die Unternehmung},
  year = {1999},
  volume = {53 (1), 21-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_1999_du_steigert_die_vermittlung_von_konsum-kompetenz_den_erfolg_des_beziehungsmarketing_das_beispiel_consumer_electronics.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauKL1999DasRelationship,
  author = {T Hennig-Thurau and A Klee and M F Langer},
  title = {Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {1999},
  volume = {69 (2), 111-132},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._1999_zfb_das_relationship_quality-modell_zur_erklarung_von_kundenbindung_einordnung_und_empirische_uberprufung.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauT1999Sozialkompetenz,
  author = {T Hennig-Thurau and C Thurau},
  title = {Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung},
  journal = {Marketing ZFP},
  year = {1999},
  volume = {21 (4), 291-311},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_1999_mzfp_sozialkompetenz_als_vernachlassigter_untersuchungsgegenstand_des_dienstleistungs-marketing.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau1999Beschwerdezufriedenheit,
  author = {Thorsten Hennig-Thurau},
  title = {Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {1999},
  volume = {45 (2)},
  note = {Publication status: Published}
}

@article{HennigThurauH1998Evaluation,
  author = {Thorsten Hennig-Thurau and Ursula Hansen},
  title = {Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {1998},
  volume = {27, 267-271},
  note = {Publication status: Published}
}

@article{HansenHTW1997TEACHQEin,
  author = {U Hansen and T Hennig-Thurau and H Wochnowski},
  title = {TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {1997},
  volume = {57 (3), 376-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._1997dbw_teach-q_ein_valides_und_handhabbares_instrument_zur_bewertung_von_vorlesungen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauK1997TheImpactOf,
  author = {T Hennig-Thurau and A Klee},
  title = {The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development},
  journal = {Psychology & Marketing},
  year = {1997},
  volume = {14 (8), 737-765},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_klee_1997_pm_the_impact_of_customer_satisfaction_and_relationship_quality_on_customer_retention_a_critical_reassessment_and_model_development.pdf},
  note = {Publication status: Published}
}

@article{KorpiunHH1997Kundenorientierung,
  author = {Michael Korpiun and Thorsten Hennig and Kathrin Hillebrandt},
  title = {Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]},
  journal = {Allgemeine Hotel- und Gaststättenzeitung},
  year = {1997},
  volume = {97 (8)},
  note = {Publication status: Published}
}

@article{HansenH1996WieKompetent,
  author = {Ursula Hansen and Thorsten Hennig},
  title = {Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]},
  journal = {absatzwirtschaft},
  year = {1996},
  volume = {39, 160-166},
  note = {Publication status: Published}
}

@article{HennigThurau1996Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  title = {Beziehungsqualität: Kundenzufriedenheit und mehr im Zentrum des Beziehungsmarketing},
  journal = {Marktforschung und Management},
  year = {1996},
  volume = {40, 142-148},
  note = {Publication status: Published}
}