Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.
Guests@MCM | Prof. P.K. Kannan
Season's Greetings and a Look Back at December 2024
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
Application for the MCM master seminars in the summer semester 2025
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2025.
Please specify your preferences until December 13, 2024 - 23:59.
Online application for the MCM master seminars in the summer semester 2025
The following seminars will be offered in the next semester:
Two Exclusive Fireside Chats with Top Executives from Market Leaders
The MCM is thrilled to announce that 2025 will start with an extraordinary double event featuring two high-caliber industry leaders who will join us for exclusive Fireside Chats!
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Job Opening: "W1 assistant professorship in marketing with tenure track to W3"
The Marketing Center Münster (MCM) at the School of Business and Economics of the University of Münster invites applications for the following position to commence on 1 April 2025:
W1 assistant professorship in marketing
with tenure track to W3
(successor to Prof Dr Manfred Krafft)
Mapping the Dynamic System of Political Marketing - New study attracts widespread media coverage
In the run-up of the 2024 US presidential election, candidates have spent more than 12 billion dollars on marketing. Whether these investments have been effective and how different elements (e.g., candidates own statements, advertising) interact to shape voter behavior, however, has long been a key under-researched area. For eight years, an international team of researchers has investigated the dynamics of political marketing alongside other factors like polls, media coverage and disinformation. In their study recently published in the Journal of Business Research, MCM scholar Dr.
Guests@MCM | Prof. Michaela Draganska
Prof. Michaela Draganska from Drexel University (USA) visits MCM
The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.
During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.
An Inside Look at the Present and Future of Entertainment Business – 13.11.24
Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the filmed entertainment industry with digital media expert Stephan Bauer, Director/GM @ Amazon Prime Video Store Europe!