Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event
On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again.
APPLY NOW - Become a Student Assistant @IfM
WHO WE ARE
- The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
- The first marketing chair in Germany (foundation in 1969)
- A young and passionate team that you will get to know better at various socials or joint lunches
WHAT YOU CAN EXPECT
Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH
This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".
Guest lecture | Dr. Ingo Reinhardt & Jonathan Scholle (Buynomics)
Guest lecture | Alexander Bellin (Deichmann)
Guest lecture | Christian Koldehoff (Deichmann)
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
Publication on Drivers of Direct Selling Performance – Now Available for Free!
Firms using a direct selling (DS) distribution channel delegate selling and sales management responsibilities to an independent-contractor distributor force. The DS firm’s inability to directly control distributors’ efforts, and the fact that most active distributors choose to work part-time rather than full-time at their DS business, makes an examination of the drivers of DS performance outcomes important for academic study and managerial insight.