At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.