MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Season's Greetings and a Look Back at December 2024
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
Exam | Marketing Analytics II
Thursday, 13. February 2025 - 8:00 to 9:00
Exam | Marketing Analytics I
Friday, 20. December 2024 - 10:00 to 11:00
Guest lecture | Laurence Meil-Fischer, Katharina Klara Jessen (Arla Foods Deutschland)
Consumer Behavior
Tuesday, 10. December 2024 - 11:00 to 12:00, JUR 490
Exam | Sales Management
Monday, 3. February 2025 - 10:00, tba
Guest lecture | Tobias Frank, Christine Collot (Engelhard Arzneimittel)
Sales Management
Tuesday, 10. December 2024 - 14:15 to 15:45, JUR 490
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Guest lecture | Nexan Chopra, Frank Hanisch, Lukas Lehner (Mars)
Sales Management
Friday, 29. November 2024 - 10:15 to 11:45, F4
Insights from a Marketing Perspective on Recent Advancements in Advent Calendars
As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.