Exam Inspection | Marketing Analytics I
Tuesday, 9. April 2024 - 16:00 to 18:00, H1
4 PM – 5 PM: Last names starting with A - L
5 PM – 6 PM: Last names starting with M - Z
1st Lecture | Marketing Analytics I
Tuesday, 9. April 2024 - 14:00 to 16:00, Lecture Hall H1
Exam Inspection | Marketing Analytics II
Monday, 8. April 2024 - 15:00 to 17:00, JUR 253
3 - 4 PM: Last names A - L
4 - 5 PM: Last names M - Z
Kick-Off | Project Seminar in Cooperation with BASF Coatings GmbH
Monday, 8. April 2024 - 8:30 to 12:30, Lecture Hall S2
Exam Inspection | Sales Management
Tuesday, 2. April 2024 - 15:00 to 16:00, MCM 110
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
Exam | Theorie und Praxis der Betriebswirtschaftslehre
Wednesday, 21. February 2024 - 11:30 to 13:30, H1/F1
Guest Lecture | Dr. Frauke Kühn (isi GmbH)
Literature Research Seminar | Making Sense of Sensory Marketing
Thursday, 8. February 2024 - 3:00 to 4:00, Zoom
Guest Lecture | Meike Nitsch (Microsoft)
Sales Management
Friday, 19. January 2024 - 10:00 to 12:00, F4
What Is Happening to My Nearby Stores? New JAMS Publication of the MCM
Another great achievement by the Marketing Center Münster:
The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).