Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Guest lecture | Nexan Chopra, Frank Hanisch, Lukas Lehner (Mars)
Sales Management
Friday, 29. November 2024 - 10:15 to 11:45, F4
Insights from a Marketing Perspective on Recent Advancements in Advent Calendars
As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Doctoral Colloquium of the IfM at the University of Zaragoza
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Exam inspection | Marketing Analytics I
Wednesday, 2. October 2024 - 16:00 to 18:00, H3
Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event
On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again.
APPLY NOW - Become a Student Assistant @IfM
WHO WE ARE
- The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
- The first marketing chair in Germany (foundation in 1969)
- A young and passionate team that you will get to know better at various socials or joint lunches
WHAT YOU CAN EXPECT
Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH
This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".
Guest lecture | Dr. Ingo Reinhardt & Jonathan Scholle (Buynomics)
Marketing Analytics II
Tuesday, 9. July 2024 - 14:15 to 15:45, H1