Sitemap Home NewsOur Magazine - MCM News Highlights StudyCourses Bachelor's Degree ProgramObligatory Modules Specialization Modules (Marketing) Master's Degree ProgramStarting Your Studies Full Master Marketing Major Marketing Minor Marketing Double Degree Program Mentoring Program Requirements and Applications Major Marketing Bootcamp Frequently Asked Questions Class Representatives MBA in Marketing Theses and Seminar Papers Guest Lectures Study AbroadApplication Process A Stay in a Foreign Country Examination of Eligibility Credit Transfer Why Münster? MCMTeam Contact Persons Floor Plan Chair of Marketing & Media (LMM)Team - LMM Courses - LMM Research - LMM Publications - LMM Alumni - LMM Chair of Marketing Management (IfM)Team - IFM Courses - IFM Research - IFM Publications - IFM Alumni - IfM Centrum für interaktives Marketing Scholarships Vacancies Chair of Value-Based Marketing (IWM)Team - IWM Courses - IWM Research - IWM Publications - IWM Alumni - IWM Chair of Digital Transformation (Digit) EmeritiProf. em. Dr. Dieter Ahlert Prof. Dr. Dr. h.c. Klaus Backhaus Prof. em. Dr. Dr. h. c. mult. Heribert Meffert ResearchMain Areas of Research Publications Brown Bag Seminars XRLab@MCM ServicesHow to Get to the MCM Heribert Meffert LibraryUsage Rules Signature System Books JournalsJournal Collection Interlibrary Loan Acquisition Request About the HMB MCM Career Service CenterOffers for writing master theses Career Opportunities for Students Career Opportunities for Graduates Career Opportunities for Professionally Experienced Recruiting Events Circle of Excellence in Marketing (CEM) Marketing Alumni Münster JOURQUAL Journal Ranking In the Media Jobs