The MCM provides sound knowledge about marketing in obligatory modules and additional specializations.

• PO 2022

  • Obligatory modules

    Students acquire fundamental knowledge in two obligatory modules:

    1. Marketing Management, and
    2. Marketing Analytics.

  • Specialization modules

    The specialization modules on marketing, which are exclusively in English, are intended for the benefit of third-year students who have a special interest in marketing. We currently offer the following modules:

    1. Entrepreneurial Marketing,
    2. Foundations of Innovation Management,
    3. Marketing Strategy in Action,
    4. Price Management (start from March 2025 for WS 24/25),
    5. Special Topics in Marketing A, and
    6. Special Topics in Marketing B.

  

• PO 2017

  • Obligatory modules

    Students acquire fundamental knowledge in three obligatory modules:

    1. Marketing I (The Fundamental Principles of Marketing ("Grundlagen des Marketing")),
    2. Quantitative Marketing, and
    3. Innovation Management.

  • Specialization modules

    The specialization modules on marketing, which are exclusively in English, are intended for the benefit of sixth-semester students who have a special interest in marketing. We currently offer the following modules:

    1. Entrepreneurial Marketing, and
    2. Services Marketing.

  Overview of the current course timetable for undergraduate studies in business administration (including the courses offered by the MCM):