Summer Term 2025

 

Bachelor

Lecture/Exercise
Innovationsmanagement (Integrated Management Seminar)
deutsch

Master

Seminar
Seminar | Metaverse Marketing
englisch

Lecture/Exercise
Advanced Marketing on Specific Topics | Service Marketing in the Digital Age
englisch

Lecture/Exercise
Brand Management
englisch

PhD students

PhD Seminar
Theory Construction and Publishing in Leading Journals
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch

Workshop
Theses MCM
deutsch