IfM Project Seminar in Cooperation with Deichmann SE | Final Presentations
Thursday, 22. June 2023 - 0:00 to 23:45, Headquarter Deichmann SE, Essen
Several MCM members participated in premiere global doctoral consortium by the American Marketing Association
The AMA-Sheth Foundation Doctoral Consortium brings together doctoral students from leading business schools around the globe to facilitate learning and networking among doctoral students and faculty members. Faculty members are invited by the organizers to participate and the business schools can send one doctoral student to the Consortium. Thus, being part of the Consortium is a great honor for all participants.
1st Lecture | Marketing Analytics II
Tuesday, 6. June 2023 - 14:15 to 15:45, H1
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
IfM Project Seminar in Cooperation with Deichmann SE | Interim Presentations
Monday, 8. May 2023 - 12:00 to 15:30, SCH 100.4
Exam inspection | The Theories of Business: The Pillars of Business Administration
Monday, 3. April 2023 - 12:00 to 14:00, Aasee Aula
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
Exam | The Theories of Business: The Pillars of Business Administration
Thursday, 23. February 2023 - 11:30 to 13:00, H1/F1/S10/AUDM
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.