The AMA-Sheth Foundation Doctoral Consortium brings together doctoral students from leading business schools around the globe to facilitate learning and networking among doctoral students and faculty members. Faculty members are invited by the organizers to participate and the business schools can send one doctoral student to the Consortium. Thus, being part of the Consortium is a great honor for all participants.

What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers

On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.