Exam | Digital Transformation & Changing Markets
Tuesday, 6. August 2024 - 8:00 to 10:00, JUR 4
Exam | Digital B2B Marketing
Friday, 2. August 2024 - 12:00 to 14:00, JUR 2
Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH
This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".
Guest lecture | Dr. Ingo Reinhardt & Jonathan Scholle (Buynomics)
Marketing Analytics II
Tuesday, 9. July 2024 - 14:15 to 15:45, H1
Guest lecture | Alexander Bellin (Deichmann)
Marketing Analytics II
Tuesday, 2. July 2024 - 14:15 to 15:45, H1
Guest lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 2. July 2024 - 12:15 to 13:45, F2
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
Retake Exam | Sales Management
Monday, 22. July 2024 - 9:00 to 10:30
Application for the MCM master seminars in the winter semester 2024
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2024.
Please specify your preferences until June 14, 2024 - 23:59.
Online application for the MCM master seminars in the winter semester 2024
The following seminars will be offered in the next semester:
Exam | Grundlagen des Marketing (BSc)
Wednesday, 22. May 2024 - 11:00 to 13:00, tba