This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.
We are glad that you have chosen the MSc Business Administration with the Major Marketing at the University of Münster!
The Marketing Center Münster (MCM) welcomes you and looks forward to welcoming you in October 2023.
The Major Marketing Bootcamp will take place on October 5, 2023. On this day you will get to know us and your fellow students. We will also inform you about the courses offered at the MCM, the structure of the Master's program, minor subjects, etc.
From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.
As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.
Please register for the exam inspection by sending an email to Lisa Richter (l.richter@uni-muenster.de) before June 2, 2023.