Starting February 1st, 2025 (or later). We offer a 3-year temporary position (75%, working hours: 29 hours 52 minutes). The position includes a teaching load.
This corresponds to 4 semester hours per week (SWS) during a semester on a full-time basis.
About the Chair of Value-Based Marketing
Das Institut für Wertbasiertes Marketing an der Universität Münster (Leitung: apl. Prof. Dr. Sonja Gensler) sucht fortlaufend studentische Hilfskräfte (m/w/d) für 5 -8h/Woche
WER SIND WIR?
Home sharing platforms have experienced a rapid growth over the last decade. Following negative publicity, many cities have started regulating the short-term rental market. Regulations often involve a cap on the number of days a property can be rented out on a short-term basis. We draw on rich data for short-term rentals on Airbnb and for the long-term rental market to examine the impact of short-term rental regulations with a day cap on various stakeholders: hosts, guests, the platform provider, and residents.
In light of scarce resources, firms strategically weigh off between investments in value creation and value appropriation. They do so by placing more emphasis on one of the two strategic orientations which defines their strategic emphasis. So far, literature has relied on accounting data – specifically on reported investments in R&D and advertising – to operationalize reported strategic emphasis and studied its association with a firm’s financial performance. Previous studies suggest that firms benefit from emphasizing value appropriation.
Students need to register for the exam inspection. Please contact Stefanie Dewender (stefanie.dewender@uni-muenster.de) for registration.
In the course of this MSc seminar, you and your team will address one managerial challenge related to pricing:
Please see Learnweb course for registration and further information.
Neben Unternehmen sieht sich auch der öffentliche Sektor der Herausforderung gegenüber, über die Nachhaltigkeit seiner Aktivitäten Bericht zu erstatten. Hier ist vor allem der Klimaschutz eine zentrale Aufgabe des öffentlichen Sektors, da sich dieser aus Artikel 20a des Grundgesetzes ableitet. Darüber hinaus sollte der öffentliche Sektor aber auch in den Bereichen Soziales und Governance eine Vorreiterrolle einnehmen.
Additional slots for exam inspection are offered on 22nd and 23rd of February.
Please see Learnweb course for registration and further information.