Every year, hundreds of studies are published in academic journals covering a wide range of topics. In this seminar, you have the opportunity to dive deeper into the topic ESG/CSR and the impact of responsible firm behavior on a firm’s success. Topics covered in this seminar are, for example:

For companies, acting responsibly and complying with environmental, social and governance (ESG) criteria has never been more important to meet the expectations of different stakeholders.
In this seminar, we will examine the relevance of ESG-conform firm behavior for consumers and employees with a focus on the company flaschenpost.

We will address questions like:

The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing. 

On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.