Guest Lecture | Dr. Frauke Kühn (isi GmbH)
Fragestunde | Grundlagen des Marketing
Guest Lecture | Meike Nitsch (Microsoft)
Guest Lecture | Benedikt Rammrath & Mervi Arpalathi (Dow)
Exam | Advanced Market Research
Practical Insights Into Omnichannel Management – Guest Lecture by Mars
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On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.
Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel
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On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.