Guest lecture | Christian Koldehoff (Deichmann)
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
Retake Exam | Sales Management
Application for the MCM master seminars in the winter semester 2024
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2024.
Please specify your preferences until June 14, 2024 - 23:59.
Online application for the MCM master seminars in the winter semester 2024
The following seminars will be offered in the next semester:
Exam | Grundlagen des Marketing (BSc)
Exam | Theorie und Praxis der Betriebswirtschaftslehre (BSc)
Exam | Advanced Market Research (MSc)
Exam | Entrepreneurial Marketing (BSc)
The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel
In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.
Over the course of two days, participants embarked on a journey to: