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IFM

Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece

Dear Students,

We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.

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IFM

The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel

In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.

Over the course of two days, participants embarked on a journey to:

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