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IFM

Record Numbers of First Semester Students in the Bachelor of Business Administration - WDR Lokalzeit Coverage Features Professor Krafft and Professor Hennig-Thurau

In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.

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MCM

Event | Major Marketing Bootcamp 2023

Thursday, 5. October 2023 - 9:30 to 17:00, WWU

We are glad that you have chosen the MSc Business Administration with the Major Marketing at the University of Münster!

The Marketing Center Münster (MCM) welcomes you and looks forward to welcoming you in October 2023.

The Major Marketing Bootcamp will take place on October 5, 2023. On this day you will get to know us and your fellow students. We will also inform you about the courses offered at the MCM, the structure of the Master's program, minor subjects, etc.

 

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IFM

Continuation of a Long Standing Tradition - Doctoral Seminar of the IfM Takes Place at the Landhaus Rothenberge

From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.

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IFM

Successful IfM Project Seminar in Cooperation with DEICHMANN SE

As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.

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