We are looking for student support for an interdisciplinary DFG-funded research project at the intersection of marketing, media, and finance, with a focus on video coding.
The position is ideal for students who are interested in new technologies and academic research. Support is needed from July/August to December 2026, mostly during the semester break. The workload is at least 6 hours per week — more hours are welcome.
The Marketing Center Münster is pleased to welcome Björn Ognibeni for a guest lecture as part of the Brand Management course.
Björn Ognibeni has been advising well-known companies, brands, consultancies, and agencies on digitalization for many years. His work focuses on how digital transformation changes the relationship between companies and customers and what this means for products, business models, marketing, and brand management. He is also Co-Founder and Strategic Director of the XRLab@MCM at the University of Münster.
B2B solution selling is often seen as the supplier’s responsibility: understanding customer needs, designing the right offering, and delivering value. A recent Journal of Business Research paper by Victoria Kramer and Manfred Krafft in collaboration with Stefan Worm (BI Oslo, Norway), and Sundar G. Bharadwaj (University of Georgia, USA) shows that customers also play a decisive role in solution selling.
The German Research Foundation (DFG) has awarded funding for a new three-year research project at the Chair of Marketing Management, led by Dr. Victoria Kramer. The project investigates how circular offerings create value in business-to-business (B2B) markets and aims to advance our understanding of how firms can successfully transition toward more sustainable and resource-efficient business models.
“Trust your gut!” With this sentence, Andre Kriwet, CEO and co-founder of True Motion, the running shoe start-up founded in Münster in 2018, succinctly captured one of the central messages of his guest lecture at the Marketing Center Münster. At the same time, it became very clear to the participants that, in the case of True Motion, this “gut feeling” rests on a strong foundation: extensive scientific expertise and decades of industry experience.
From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
Das Institut für Wertbasiertes Marketing an der Universität Münster sucht fortlaufend studentische Hilfskräfte (m/w/d) für 8h/Woche (Arbeitszeit flexibel einteilbar)
WER SIND WIR?
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
Prof. Dr. Manfred Krafft has been appointed as a Data Editor at the Journal of Marketing (JM) — one of the most influential and widely read academic journals in the marketing discipline, published by the American Marketing Association (AMA).