On April 23rd 2024, the Center of Nonlinear Science hosted the first Artificial Intelligence (AI) Research EXPO by CeNoS and InterKI at the University of Münster in the Schlossfoyer. The event was aimed at researchers utilizing AI methodologies across various disciplines. The AI Research EXPO featured a poster exhibition and networking session, providing a platform for AI researchers to present their work and engage in interdisciplinary discussions. Additionally, two keynote presentations offered insights into the methodological and theoretical aspects of AI.
Chair of Marketing Management @ AI Research EXPO
Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas
In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.
Reach Ideation Lab | From 0 to Start-Up in 6 weeks
REACH Ideation Lab
Ideation Lab:
The REACH - EUREGIO Start-up Center is the contact point for all those interested in founding a company at the University of Münster and the FH Münster. The REACH accompanies them on their way from the idea to a successful spin-off.
Circle of Excellence in Marketing | Apply until April 21!
Am 21.04.2024 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing".
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
New study by MCM Scholars in PLOS ONE reveals 'Social Media Paradox': Increased social media usage is linked to greater loneliness. But rich media like video chats can offer a remedy.
The ongoing shift from physical to digital challenges the very essence of human connection. Dr. David Jütte, Prof. Thorsten Hennig-Thurau, and Gerrit Cziehso from the MCM's Chair for Marketing and Media joined forces with Hamburg University’s Prof. Henrik Sattler to delve into the critical question of how social media usage influenced loneliness during the lockdowns initiated to curb the coronavirus spread.
Every Day Is Day One - Amazon's Essence Illuminated at the University of Münster
This week we had the privilege of welcoming Florian Mair, General Manager/Director Apparel at Amazon EU, for a double treat! It started with a fascinating guest lecture as part of our Onboarding Module for more than 800 of our undergraduate students, followed by a dynamic Fireside Chat with our Master's students. With 14 years of experience at Amazon, Mr. Mair brought invaluable insights to our academic community.
What Is Happening to My Nearby Stores? New JAMS Publication of the MCM
Another great achievement by the Marketing Center Münster:
The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).
Prof. Frank Germann at MCM's Brown Bag Seminar on What Makes Startups Successful
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present their current and ongoing research projects to the MCM community of researchers and discuss their work with them.