Empirical Generalizations on the Impact of Stars on the Economic Success of Movies
Hofmann Julian, Clement Michel, Völckner Franziska, Hennig-Thurau Thorsten
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
International Journal of Research in Marketing
Volume
34 (2), 442-461
Language
English
ISSN
0167-8116
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