Consumers’ Decision Making Style as a Basis for Market Segmentation

Wiedmann K-P, Walsh G, Hennig-Thurau T, Mitchell V-W


Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2001

Conference
Annual AMA Summer Marketing Educators’ Conference 2001

Venue
Washington D.C.

Start page
128

End page
128

Publisher
American Marketing Association

Place
Chicago

Language
English

Full text
walsh_et_al._2001_jtmam_consumers_decision-making_style_as_a_basis_for_market_segmentation.pdf