Consumers’ Decision Making Style as a Basis for Market Segmentation
Wiedmann K-P, Walsh G, Hennig-Thurau T, Mitchell V-W
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2001
Conference
Annual AMA Summer Marketing Educators’ Conference 2001
Venue
Washington D.C.
Start page
128
End page
128
Publisher
American Marketing Association
Place
Chicago
Language
English
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