Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of  Motion Picture Box Office

Hennig-Thurau T, Houston MB, Walsh G

Publication type

Abstract in Online-Sammlung (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2003

Conference

2003 AMA Summer Educators’ Conference

Start page

270

End page

271

Publisher

American Marketing Association

Place

Chicago

Language

English