Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office
Hennig-Thurau T, Houston MB, Walsh G
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2003
Conference
2003 AMA Summer Educators’ Conference
Start page
270
End page
271
Publisher
American Marketing Association
Place
Chicago
Language
English