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By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era

vor dem Esche, Jonas; Labrecque, Lauren I.; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2013

Conference

EMAC - European Marketing Academy

Venue

Istanbul

Language

English