Marken und Spielfilme
Hennig-Thurau T, Heitjans T
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2004
Book title
Erfolgreiche Markenpolitik für Medien
Editor
Baumgarth Carsten
Start page
63
End page
86
Publisher
Gabler
Place
Wiesbaden
Language
German