Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing
Hennig-Thurau T, Bornemann D
Publication type
Working paper
Peer reviewed
No
Publication status
Published
Year
2001
Number of pages
33
Volume
47
Title of series
Working Paper of the Department of Marketing, University of Hanover
Place
Hannover
Language
German
Full text