Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios
Hennig-Thurau T
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
1999
Book title
Handbuch Relationship Marketing
Editor
Payne A, Rapp R
Start page
91
End page
110
Publisher
Vahlen
Place
München
Language
German