Social Commerce: A Contingency Framework for Assessing Marketing Potential
Yadav Manjit S., de Valck Kristine, Hennig-Thurau Thorsten, Hoffman Donna L., Spann Martin
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2013
Journal
Journal of Interactive Marketing
Volume
27 (4), 311-323
Language
English
ISSN
1094-9968
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