Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?
Hennig-Thurau T, Bornemann D
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2003
Book title
Handbuch Relationship Marketing
Editor
Rapp Reinhold, Payne Adrian
Start page
111
End page
147
Publisher
Vahlen
Place
München
Language
German