Customer Orientation of Service Employees – A Conceptual Framework
Thurau C, Hennig-Thurau T
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2001
Conference
Annual AMA Summer Marketing Educators’ Conference
Book title
Annual AMA Summer Marketing Educators’ Conference
Start page
22
End page
23
Publisher
American Marketing Association
Place
Chicago
Language
English