Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet | Marketing Center Münster

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Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet

Hennig-Thurau T, Walsh G

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2004

Journal

International Journal of Electronic Commerce

Volume

8 (2), 51-74

Language

English

ISSN

1086-4415

Full text

hennig-thurau_walsh_international_journal_of_electronic_commerce_2004_electronic_word_of_mouth.pdf