Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.

Hansen N, Kupfer A-K, Hennig-Thurau T


Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
International Journal of Research in Marketing

Volume
35 (4), 557-574

Language
English

ISSN
0167-8116

Full text
hansen_kupfer_hennig-thurau_2018_brand_crises_in_the_digital_age.pdf