Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust | Marketing Center Münster

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Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust

Hennig-Thurau T, Paul M

Publication type

Abstract in Online-Sammlung (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2007

Conference

2007 AMA Summer Educators’ Conference

Venue

Washington, DC

Start page

20

End page

21

Publisher

American Marketing Association

Place

Chicago

Language

English