Using Customer Equity to Determine Optimal Multichannel Strategies
Paul M, Hennig-Thurau T, Rudolph T
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2008
Conference
2008 AMA Summer Educators’ Conference
Start page
443
End page
444
Publisher
American Marketing Association
Place
Chicago
Language
English