Der Planungs- und Entwicklungsprozess neuer Markenartikel

Hennig-Thurau T



Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Handbuch Markenpolitik

Editor
Bruhn Manfred

Start page
699

End page
722

Publisher
Gabler

Place
Wiesbaden

Language
German