Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era
Hennig-Thurau Thorsten, Bartschat Maria
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, 27
Venue
Las Vegas, USA
Language
English