Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption
Wiertz C, Hennig-Thurau T, Bohnenkamp B, Paul M
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2009
Conference
informs Marketing Science Conference
Journal
informs Marketing Science Conference
Volume
31
Start page
81
End page
81
Publisher
informs
Place
Ann Arbor
Language
English