What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube
Paul Michael, Hennig-Thurau Thorsten, Wiertz Caroline, Bohnenkamp Björn
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
2013 AMA Winter Marketing Educators' Conference
Venue
Las Vegas
Language
English