How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?

Marchand André, Knapp Ann-Kristin, Hennig-Thurau Thorsten

Publication type

Research article in proceedings (conference)

Peer reviewed

No

Publication status

Published

Year

2016

Conference

Passauer Digital-Marketing-Konferenz

Venue

Passau

Language

English