Marketing in der digitalen Welt
Hennig-Thurau Thorsten, vor dem Esche Jonas, Wege Egbert
Keywords
Digitalisierung; Flipper-Modell: Marketing; Digitale Transformation
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2014
Journal
Harvard Business Manager
Volume
September
Language
German
ISSN
0945-6570