Relationship Marketing - Some Reflections on the State-of-the-Art of the Relational Concept

Hennig-Thurau T, Hansen U


Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau Thorsten, Hansen Ursula

Start page
3

End page
27

Publisher
Springer

Place
Berlin, New York

Language
English

Full text
hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf