Come to Potsdam & Berlin this September and get inspired, discuss, explore, learn, find out, & celebrate when worlds collide: those of Big Data and Grand Entertainment, of Academia and Practice, of Market Leaders and Innovators.
The European Marketing Academy (EMAC) conference is one of the largest marketing conferences worldwide. This year, the conference took place at the Norwegian Business School in Oslo from May 24-27 with the leading theme “Marketing in the Age of Data”. A couple of MCM scholars participated in this conference and presented their latest research about the following topics:
Mirja Bues (IFM) and Dr. Ann-Kristin Knapp (LMM) presented current research projects at the Annual Conference of the Academy of Marketing Science. The topics of their talks covered participative pricing, the sales effect of brand names, and the development of a holistic survival strategy for brick-and-mortar retail firms in a digital age. The theme of the Annual Conference of the Academy of Marketing Science focused on creating marketing magic, especially in terms of future trends.
Mirja Bues (IFM) and Dr. Ann-Kristin Knapp (LMM) presented current research projects at the Annual Conference of the Academy of Marketing Science. The topics of their talks covered participative pricing, the sales effect of brand names, and the development of a holistic survival strategy for brick-and-mortar retail firms in a digital age. Furthermore, Prof. Hennig-Thurau was announced as the winner of the Journal of the Academy of Marketing Science’s Best Article of the Year Award and the work of Dr. Knapp as a track chair for this year’s conference was recognized by the community.
Stark vertreten ist das IWM auf der diesjährigen EMAC in Oslo. Professor Thorsten Wiesel, Dr. Sonja Gensler, Dr. Lisette de Vries, Sascha Leweling und Simon Monske präsentieren dem Fachpublikum zum Konferenzthema „Marketing in the Age of Data“ ihre aktuellen Forschungsergebnisse. Nähere Informationen finden Sie hier.
“What happens in Vegas, stays in Vegas”? Ziemlich unwahrscheinlich, wenn sich über 800 Wissenschaftler aus aller Welt zur Winterkonferenz der American Marketing Association (AMA) im Caesars Palace in der Glücksspielhauptstadt treffen, um drei Tage lang die neuesten Forschungsergebnisse aus dem Marketing zu präsentieren und zu diskutieren.
Die diesjährige Konferenz, unter dem Titel "What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data", verzeichnet eine Rekordanzahl an Einreichungen und Tagungsbeiträgen. Auch Dr. Sonja Gensler vom IWM ist mit einem Beitrag zum Thema "Are Engaged Customers More Valuable to a Firm?" vertreten.
Vom 26. bis 28. Februar 2016 findet die jährliche American Marketing Association's Winter Educators' Conference 2016 unter der Leitung von Prof. Hennig-Thurau vom MCM und Charles F. Hofacker, Carl DeSantis Professor of Business Administration an der Florida State University, in Las Vegas statt.
When Big Data Meets Big Movies (and Big Series)! Together with Berlin-based producer Jannis Funk, Professor Thorsten Hennig-Thurau will co-chair a conference for those who love the movies & TV and are intrigued by the powers of big data and analytics.
Am 22. Januar fand in Köln das 4. Symposium zum Thema “Value Creation in a Changing Customer and Media Environment” statt. Im Fokus des Symposiums standen die digitale Transformation und neuen Kommunikationstechnologien. Im Rahmen dieser Veranstaltung wurden internationale akademische Experten zusammengebracht und eine Plattform für den wissenschaftlichen Erfahrungsaustausch geschaffen.