„50 Jahre Marketing-Powerhouse Münster – Back to the Future”

Liebe Alumni, Studierende und Freunde des Vereins,

am Freitag, den 8. November 2019 veranstaltet der Alumni-Verein des Marketing Center Münster sein Symposium unter dem Leitspruch „50 Jahre Marketing-Powerhouse Münster – Back to the Future“.

Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing. Following the invitation from professor Nadia Abou Nabout, the SALTY conference took place in Vienna from September 22 to September 24, 2019. Represented by professor Manfred Krafft, professor Sonja Gensler, professor Raoul Kübler, as well as nine research assistants, the Marketing Center Münster showed strong presence.

In August 2019, the International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS) was hosted by the University of Bielefeld (Jun.-Prof. Nicola Bilstein). With two conference days, including twelve presentations, two invited talks and a fascinating tour though the CITEC (Exzellenzcluster Kognitive Interaktionstechnologie), participants and visitors agreed that the event was a great success. 

From August 9 to 11, the 2019 AMA Summer Academic Conference took place in Chicago. The theme of this year’s conference was “Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading.” Manfred Krafft represented the Marketing Center Muenster, but also served in different functions. For example, he attended the Editorial Review Board meetings of Journal of Interactive Marketing and Journal of Retailing, two of the most prestigious journals in the field of marketing. And, he attended “master classes” on machine learning and interaction effects.

Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20^th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.