The AMA-Sheth Foundation Doctoral Consortium brings together doctoral students from leading business schools around the globe to facilitate learning and networking among doctoral students and faculty members. Faculty members are invited by the organizers to participate and the business schools can send one doctoral student to the Consortium. Thus, being part of the Consortium is a great honor for all participants.

Please join Educators-in-VR Founder Director Daniel Dyboski-Bryant and our XRLab@MCM's Research Executive Nilusha Aliman and Academic Director Professor Thorsten Hennig-Thurau on Thursday when they explore the powers of using VR in education and share their insights on how teaching can benefit from a virtual dimension!

When the Internet emerged in the 1990s, so-called „consumer opinion platforms“ like Dooyoo, Ciao and Epinions.com became increasingly popular. These websites enabled ordinary consumers to publicly share their experiences with products and services. During that time, Professor Thorsten Hennig-Thurau was enthusiastic about the new possibilities of digitalization, the progressive democratization of information and the new phenomenon he and his fellow co-researchers coined electronic word of mouth, or simply “EWOM”.

MCM scholars Kai Manke (LMM) and Raoul Kübler (JPM&MA) win together with Professor Koen Pauwels from Northeastern University Boston the inaugural “Most Promising Research” Award of this year’s Interactive Marketing Research conference sponsored by the Lazaridis Institute of Technology.

In their award-winning research study “An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections“ the international team examines how the social media strategies of the two presidential candidates drove the election outcome in 2016.

In September last year, MCM professor Thorsten Hennig-Thurau travelled to Bogotá/Colombia to offer the keynote speech of the first-ever CULTMARTS conference (see here). His presentation, entitled „Welcome to the Era of Entertainment Science“, was attended by about 500 managers from the creative industries.