The article "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, co-authored by Christine M. Arden (University of Muenster) and Peter C. Verhoef (University of Groningen, The Netherlands) is now available online at Journal of Interactive Marketing. The article is an open access paper, and can be downloaded and shared for free using this link.
Das Institut für Marketing gehört mit seiner Studie „How to Separate the Wheat from the Chaff - Improved Variable Selection for New Customer Acquisition“ von Prof. Dr. Krafft und Dr. Tillmanns zu den Finalisten beim Preis der Deutschen Marktforschung für den Innovationspreis 2017. Der Berufsverband Deutscher Markt- und Sozialforscher e.V. zeichnet mit dem Preis der Deutschen Marktforschung seit 2005 besonders innovative und für den Fortschritt der Branche sowie für ihre Auftraggeber wichtige Leistungen aus.
The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10th edition, will be available on their website, www.salesfoundation.org, by the end of April.
The Institute of Marketing assigns two master theses for the third quarter of 2017 in cooperation with Münster Osnabrück International Airport (FMO). Interested and motivated master students have the exciting opportunity of empirically analyzing potential marketing strategies for an international airport in a competitive environment.
The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.
Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.
Unter dem Titel „Nach den Sternen greifen“ fand am 26. Januar die ProTalent-Stipendienfeier in der Aula des Schosses statt. In seiner Begrüßungsrede gratulierte Professor Dr. Johannes Wessels als Rektor der WWU den 206 ProTalent-Stipendiaten, denen zum Wintersemester 2016/17 eine finanzielle Förderung durch das Stipendium gewährt werden konnte.
Prof. Krafft and Dr. Tillmanns have been awarded the 2017 William Davidson Honorable Mention Award. They were runner-ups for the William R. Davidson Award with their article "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions". The award recognizes the best articles published in Journal of Retailing [VHB-Jourqual: A] in 2015.