Prof. Dr. Manfred Krafft ist vom 27. August bis zum 08. September zu Gast an der BI Norwegian Business School in Oslo. Professor Krafft folgt damit einer Einladung des Marketing Departments des BI. Während seines Aufenthalts führt er ein Seminar für Doktoranden des BI durch und präsentiert zudem im Rahmen eines Forschungsvortrags aktuelle Befunde zu Erfolgsfaktoren im Direktvertrieb.
At the Summer AMA conference in Boston, Manfred Krafft was awarded the Lazaridis prize for the best paper in the area of “Innovation, Technology and Interactivity” presented by Maria Rouziou (Wilfried Laurier University). The respective publication honored is the paper “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?”, co-authored with former IfM-PhD Christine M. Arden and Peter C. Verhoef of Groningen. The article was published in the Journal of Interactive Marketing.
Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.
The article “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?” by Manfred Krafft, Christine M. Arden and Peter C. Verhoef has been awarded as "Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity" in the Journal of Interactive Marketing.
Das Institut für Marketing (IfM) der Westfälischen Wilhelms-Universität Münster, unter der Leitung von Prof. Dr. Manfred Krafft, sucht mehrere studentische Hilfskräfte (min. 5 Std./Woche). Bewerbungsfrist ist der 31.07.2018.
Alle weiteren Informationen finden Sie unter Vacancies at the MCM.
Anfang Juni hat die BI Norwegian Business School in Kooperation mit dem Journal of the Academy of Marketing Science die BI-JAMS Thought Leaders‘ Conference on Generalizations in Marketing in Oslo veranstaltet. Hierbei war das MCM das am stärksten vertretene Department unter den Teilnehmern. Durch Ann-Kristin Kupfer (LMM), Sonja Gensler (IWM) sowie Manfred Krafft und Jonas Schmidt (IfM) waren alle am Stadtgraben ansässigen Institute des MCM vertreten.
10 min. before the end of the inspection no more entry, prior registration (with matriculation number) until 10. April via email to st.hornig@uni-muenster.de required.
10 min. before the end of the inspection no more entry, prior registration (with matriculation number) until 10. April via email to st.hornig@uni-muenster.de required.
10 min. before the end of the inspection no more entry, prior registration (with matriculation number) until 10. April via email to st.hornig@uni-muenster.de required.
10 min. before the end of the inspection no more entry, prior registration (with matriculation number) until 10. April via email to st.hornig@uni-muenster.de required.