Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Doctoral Colloquium of the IfM at the University of Zaragoza
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
New Publication in the Journal of Retailing on the Future of Physical Stores
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
VIP Dr. Wayne Hoyer back in Münster
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
Doctoral colloquium of the IfM at the University of Iceland in Reykjavík
As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.
Smart Business and the Social Value of AI
Digital technologies are rapidly changing the way businesses operate. There is an increasing demand for partially or fully digital products and services; companies interact with customers and supply chain partners through digital channels; internal processes and operations such as production or manufacturing or office management also rely on digital technologies.
Michael Gerke and Tim Kalwey Win the "Best Doctoral Paper" Award at the GSSI Conference
From June 8 to 11, Michael Gerke and Tim Kalwey (both doctoral students at the Chair of Marketing Management) attended the Global Sales Science Institute (GSSI) conference in Frankfurt am Main.
WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”
The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.