CULTMARTS 2019: Video Interview with Professor Hennig-Thurau about the Creative Industries and Emerging Markets in the “Era of Entertainment Science”
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In September last year, MCM professor Thorsten Hennig-Thurau travelled to Bogotá/Colombia to offer the keynote speech of the first-ever CULTMARTS conference (see here). His presentation, entitled „Welcome to the Era of Entertainment Science“, was attended by about 500 managers from the creative industries.