The tenth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

Why the Future of Online Shopping Is Multi-Device, Not Mobile

Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.

Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:

Prof. Dr. Manfred Krafft ist vom 27. August bis zum 08. September zu Gast an der BI Norwegian Business School in Oslo. Professor Krafft folgt damit einer Einladung des Marketing Departments des BI. Während seines Aufenthalts führt er ein Seminar für Doktoranden des BI durch und präsentiert zudem im Rahmen eines Forschungsvortrags aktuelle Befunde zu Erfolgsfaktoren im Direktvertrieb.

Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.

The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.