The article "Social influence in the adoption of a B2B loyalty program: The role of elite status members" by Manfred Krafft together with Vijay Viswanathan (Medill IMC Department, Northwestern University, United States) and F. Javier Sese (Marketing Department, University of Zaragoza, Spain) is now available at International Journal of Research in Marketing.
In der aktuellen Ausgabe der Zeitschrift Sales Management Review ist der Leitartikel „Inside Sales als Vertriebskonzept der digitalen Ära“ der Autoren Jonas Schmidt, Kathrin Regier und Prof. Dr. Manfred Krafft erschienen (SMR, 4/2017, S. 12 - 21).
The article "Social Influence in the Adoption of a B2B Loyalty Program: The Role of Elite Status Members" by Vijay Viswanathan (Northwestern University), Javier Sese (Universidad de Zaragoza) and Manfred Krafft has been accepted for publication in International Journal of Research in Marketing (IJRM). The article will probably appear in issue 4 of IJRM this year (Volume 34).
With his manuscript “Join, Stay, Leave: A Study of Direct-Selling Distributors”, Manfred Krafft (together with Anne T. Coughlan (Northwestern University/Chicago) and Julian Allendorf (University of Muenster)) is in the top 10% of Authors on SSRN by total new downloads within the last 12 months.
As a tribute to the great success of last year’s conference BigData.Big Movies – How Algorithms transform the Film and TV Industry, the complete conference proceedings are now available to everyone -- and they are for free.
The article "Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition?" by Dr. Lisette de Vries, Dr. Sonja Gensler and Prof Dr. Leeflang (University of Groningen) has been accepted for publication in Journal of Marketing.
Prof. Dr. Manfred Krafft stellte auf dem 52. BVM-Kongress am 19. Juni 2017 in Berlin die Studie „Wie man die Spreu vom Weizen trennt - Optimierte Variablenselektion für die Neukundengewinnung“ den Kongressteilnehmern vor. Diese Studie basiert auf einem gemeinsamen Projekt mit Dr. Sebastian Tillmanns und war Finalist für den BVM-Innovationspreis 2017. Unter dem Titel „Marken verstehen und weiterentwickeln – Neue Wege in der Markenforschung“ folgten rund 280 Besucher der Einladung des Berufsverbands Deutscher Markt- und Sozialforscher e.V. nach Berlin.
With his paper "The Predictive Ability of Different Customer Feedback Metrics for Retention" Prof. Dr. Thorsten Wiesel (together with Evert de Haan (University of Frankfurt) and Peter C. Verhoef (University of Groningen)) is in the top 10% of Authors on SSRN by total new downloads within the last 12 months.
The article "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, co-authored by Christine M. Arden (University of Muenster) and Peter C. Verhoef (University of Groningen, The Netherlands) is now available online at Journal of Interactive Marketing. The article is an open access paper, and can be downloaded and shared for free using this link.
The article "The Showrooming Phenomenon: It's More than Just About Price" by Dr. Sonja Gensler together with Prof. Peter Verhoef (Universität Groningen, Netherlands) and Prof. Scott Neslin (Dartmouth Business School, USA) is now available at Journal of Interactive Marketing. Direct link to the article.