Specifically, state-of-the art research, using any applicable methodologies (including analytic modeling, empirical analysis, behavioral theory development and testing, etc.) that provide clear insights into how changing environments have affected and will be impacting marketing channels, are published in this special issue. The domain purposely is left broad to include wholesale, retail, franchise, distribution, supply chain, and business-to-business contexts to capture the full scope of marketing channels research.

The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” has been the top downloaded Journal of Interactive Marketing full-text article of the first half of 2013.

The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” is a runner-up (one of the three finalists) for the 2013 Award for the Best Paper published in the Journal of Interactive Marketing during 2012. It is the 11^thyear in succession that the awards for the best paper published in JIM are given. Winners are selected through a voting process involving members of the JIM Editorial Review Board.

Neuerscheinung des Buchs "Hurdle Race Marketing. The Enlightenment - The Disillusionment - The Breakthrough" von Prof. Dr. Dr. h.c. Klaus Backhaus

Why marketing has to go beyond the marketing department?

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. Since July 2013 "Hindernislauf Marketing" is also released in an English edition, translated by Dianne West and illustrated by Karen Krings.

Der Artikel von Prof. Dr. Thorsten Wiesel (zusammen mit Christian Schulze und Bernd Skiera) “Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation” erschienen im Journal of Marketing (Volume 76, Number 2) wurde sowohl für den 2012 Harold H. Maynard Award (“Journal of Marketing article that has made the most significant contribution to marketing theory and/or marketing thought“) als auch für den the 2012 MSI/H.

The article “Comparing methods to separate treatment from self-selection effects in an online banking setting,” co-authored by Dr. Sonja Gensler, Prof. Peter S.H. Leeflang (Professor of Marketing at University of Groningen), and Prof. Bernd Skiera (Professor of Marketing at University of Frankfurt) has been accepted for publication in the Journal of Business Research.